About the job

You will develop and implement various database marketing campaigns for a range of products and services, to ensure maximum uptake of offerings. You will be responsible for maintaining databases, using data analyses to optimize direct and interactive campaigns, and creating custom reports. You will also collaborate with cross-functional teams and liaise with outside vendors.

To be successful as a Database Marketing Specialist, you should demonstrate the ability to create accessible, engaging, and high-impact campaigns, and to stay abreast of latest database marketing trends, channels and tools.

ROLES & RESPONSIBILITIES:
• Be able to analyse data across campaigns (email, SMS, etc.) as well as outbound
campaign results to better understand prospect / customer engagements and
campaign performance.
• Use these insights to develop audience-based testing strategies to drive leads and
engagement, and to continually adjust these audiences based on campaign
performance results and continued analysis.
• Ensure understanding of Customer Experience across the value chain to better
identify communications and drip campaigns required to drive action – i.e. taking the
next step in the buying journey and ultimately closing the sale.
• Working closely with Designers, Copywriters and Email technicians to come up with
high-quality campaigns.
• Be able to distribute marketing campaigns across various platforms.
• Maintain and monitor multiple databases.
• Develop and manage database marketing campaigns.
• Collating and cleaning of data from various entities for database campaigns.
• Compiling data briefs for extraction across various campaigns.
• Creating rules and procedures for data sharing across campaigns for the business,
touchpoint and frequency rules

Requirements